Using a Free Email Service May Be Costing Your Company Business Opportunities

Free email services like Google and Yahoo may seem great at first, but the bad outweighs the good when it comes to professional use. The two biggest concerns when using these services are professionalism and security.


When you are reaching out to potential partners or clients, you want to seem as professional and reliable as possible in order to get a positive response, or a response at all. In this age of technology, every person who owns a business typically has their own website as well. If you have your own website, you should have a domain that you could use for email. Not using a domain specific to your company makes you appear less established, less trustworthy, and even lazy. Furthermore, using a free service could suggest to others that your business isn’t doing well enough for you to be able to afford a domain name. Another negative aspect is that you’re promoting Gmail when you send messages through their service, not your own company. You should take advantage of every marketing opportunity you can, which includes having using your own domain for email.


Because services like Gmail, Yahoo, and Hotmail are free, there are more vulnerabilities regarding security and privacy. There is a reason why when people receive mail from a free service account to their business email, they often send it straight to junk. If it is free to you, it is free to spammers too. These accounts are easily hacked and imitated. People trying to deceive your clients or partners could create a similar looking email and impersonate you or your business without much effort. Additionally, not as much tech support comes along with these services. Big companies like Google or Yahoo won’t wait by the phone to answer millions of tech support calls, but hosting companies typically offer round the clock support. All of these concerns contribute to appearing unprofessional or unreliable.

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